Appy Pie announced today the launch of virtual reality (VR) and augmented reality (AR) features into its platform, allowing small and medium sized businesses (SMBs) to easily integrate immersive technology into their apps, further enhancing the user experience. "We are proud to announce that we are the first DIY app platform to offer VR and AR features," said Abhinav Girdhar CEO and Founder of Appy Pie. "SMBs rarely have the resources and budget to integrate the latest and greatest technologies, and often at a disadvantage when competing with larger companies that do.

With these new features, we are democratizing VR and AR, allowing small businesses to enhance their customer experience and better stand out from the competition. We're excited to see the creative ways our millions of users use the new technology." With easy-to-integrate plugins, users – without having any coding experience or skills and in less than 10 minutes -- can incorporate various VR and AR features into their Android and iOS apps. For the launch, Appy Pie is offering two features -- image recognition and tracking, and panoramic and 360 video viewer. Read More

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