STV provides Scottish audiences with quality content live, online and on-demand, operating out of multiple broadcast hubs across the country. Scotland’s principal commercial broadcaster needed to upgrade an outdated graphics system at the end of its lifecycle to automate creative workflows across its sites, and to react to market demands more quickly. Running a myriad of Avid Media Composer® editing systems and Avid Interplay® | Production asset management systems across its broadcast hubs in Glasgow, Edinburgh, and Aberdeen, STV is integrating multiple Avid Maestro™ solutions into its existing Avid infrastructure.
Maestro, part of the Avid Studio Suite, is one of the industry’s most comprehensive end-to-end real time high-resolution 3D graphics production tools. STV chose Maestro to interact with viewers in an engaging way. STV is reducing the overall footprint of its backend servers to run its multi-site system, eliminating any pre-existing interoperability issues, with the end vision of ultimately removing departmental silos entirely. By deploying Avid Maestro across its sites, STV will now have the ability to design and produce in-house graphic elements and single or multi-use templates, improving collaboration and reducing the amount of duplicated efforts by its work force. Read More